If your online traffic isn’t translating into conversions, you’re not alone – almost 70% of all shopping carts are abandoned for a myriad of reasons: unexpected shipping costs, complicated checkout pages, or shoppers simply facing distractions.1
Implementing customer re-engagement practices to reconnect with customers can help businesses recover those near misses. Here’s how you can rekindle interest and guide shoppers back to their websites.
While each shopper is unique, their reasons for abandoning carts often follow recognizable patterns. Understanding these causes is key to knowing how to re-engage customers effectively.
Some common ones include:
Understanding why shoppers abandon their carts is just the first part of the re-engagement equation. Next, retailers must pinpoint precisely when they’re choosing to leave.
Here are a few ways to identify drop-off points:
Strategic re-engagement tactics such as email campaigns, retargeting, social media, and promotions can help businesses revive interest and motivate former visitors to return and complete their purchases. Here’s how these four methods work.
Email campaigns are a powerful tool for re-engaging customers who have drifted away, with cart recovery emails boasting an average open rate of 40% – significantly higher than the typical email open rate of 21.33%.1
The key to success lies in following best practices, such as:
Retargeting and remarketing approaches can re-engage shoppers who have visited a website but did not complete a purchase. These tactics remind customers of their previous interactions with your site, such as viewed products or items added to their cart, nudging them to revisit and finalize their transaction.
Meanwhile, dynamic remarketing takes this personalization further by displaying dynamic ads tailored to users' past website activities, ensuring the marketing content is highly relevant and appealing based on their demonstrated preferences.
Sharing engaging and relevant content on social media channels can reignite interest in your brand. This could include product updates, customer testimonials, or interactive posts, such as contests or giveaways.
Similarly, launching targeted campaigns on social media allows businesses to reach shoppers who have previously interacted with their brand, leveraging familiarity to draw them back in.
Providing exclusive offers or promotional discounts to browse or cart abandoners may compel them to reconsider their purchase, while the introduction of time-sensitive offers can add another layer of motivation.
By creating a sense of urgency, limited-time promotions encourage users to act swiftly, further enhancing the chances of re-engagement and converting potential sales into actual revenue.
Whether shoppers leave your site due to complicated processes, limited payment options, or security worries, our online payments platform is built to help drive more successful transactions. By streamlining the payment experience, PayPal helps remove the common hurdles that cause shoppers to abandon their carts, all while helping to boost both conversion rates and customer satisfaction.
Grow your business with PayPal Complete Payments.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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