Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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EnterpriseMarketing

Launching a cashback loyalty program to maximize customer engagement

Cashback loyalty programs can be a valuable tool to help enterprises improve customer engagement and nurture relationships. By rewarding shoppers for their purchases, businesses can help promote brand affinity and keep people coming back for more.

AuthorPayPal Editorial Staff

A customer in a grocery shop receiving her shopping bag from the waitress.

EnterpriseMarketing

The psychology of rewards and why you should leverage them

Businesses can use rewards programs to provide customers with special perks and personalized offers, helping to boost loyalty and retention. A hotel company, for example, might invite travelers to earn points in exchange for discounted rates. Meanwhile, a beauty retailer might offer customers exclusive access to new products and a gift on their birthday.

AuthorPayPal Editorial Staff

EnterpriseMarketing

Website accessibility’s impact on conversion rates

AuthorPayPal Editorial Staff

Feb 21, 2024Article

EnterpriseMarketing

What are the global differences in international payment methods?

AuthorPayPal Editorial Staff

Feb 20, 2024Article

EnterpriseMarketing

Starting the journey towards long-term customer growth

AuthorPayPal Editorial Staff

Oct 25, 2023Article

EnterpriseMarketing

The demographic breakdown of PayPal Pay in 4 users

AuthorPayPal Editorial Staff

Aug 10, 2023Article

EnterpriseMarketing

How PayPal’s strengths can help Pay Later work for you

AuthorPayPal Editorial Staff

Aug 10, 2023Article

EnterpriseMarketing

Connect to ready-to-shop customers with Pay Later

AuthorPayPal Editorial Staff

Aug 8, 2023Article

EnterpriseMarketing

Learn how to leverage customer insights

AuthorPayPal Editorial Staff

Jul 13, 2023Article

EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

AuthorPayPal Editorial Staff

Jul 11, 2023Article

EnterpriseMarketing

Growing your business is easy with PayPal

AuthorPayPal Editorial Staff

Jun 14, 2023Article

EnterpriseMarketing

Decoding customer values: A comprehensive report on what matters most to your shoppers

AuthorPayPal Editorial Staff

Jul 25, 2022Article

EnterpriseMarketing

Using omnichannel data insights to drive personalized engagement and growth

AuthorNeil Patel

Jan 11, 2021Article

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